Welcome to the official Good Night Nashville merch store — your exclusive home for fresh, daily drops of high-quality, locally made apparel inspired by Jelly Roll’s bar on Lower Broadway.

This Digital Swag Wagon is a place to grab something special you won’t find anywhere else.

Every item you see here is designed and printed with love right here in Nashville, Tennessee. Whether you’re a die-hard Jelly Roll fan or just stopped by Good Night Nashville for a night out, this shop gives you access to exclusive, made-to-order merch that reflects the spirit of the venue — and changes every single day.

Each piece is crafted with care, featuring extended sizing (Small to 5XL on most styles) so everyone can get in on the experience. We took time selecting premium blanks and inclusive fits that feel as good as they look — whether you’re rocking it on Broadway or back home.

Because every item is printed on demand, there’s no waste, no overstock, and no compromise. Just fresh, high-quality gear delivered to your door in 5–7 business days. All orders are final sale — because they’re made just for you.

This store is a collaboration between Jelly Roll and the Nashville-based team behind Hickory Brand House — and it’s all about creating something truly different for a place that’s unlike anywhere else.